Persuasive Communication and Key Account Manager Responsibilities
One of a major part of the Key Account Manager Responsibilities skills in a modern business environment is persuasion. KAM stands for key account manager an industry-specific title that refers to a specialized role dedicated to managing an organization’s most important client relationships and the overarching account strategy to ensure satisfaction and revenue growth. KAMs’s developing these long-term, win-win relationships stem from effective persuasive communications. What is persuasive communication? Persuasive communication: The act of persuading, influencing, or compelling others to take certain action or think and believe a certain way. The key is to understand how a client can be served and where these solutions align with what an organisation can deliver; therefore, this would be easier if a Key Account Manager has this skill. This will prepare you for crafting persuasive messaging beyond just what it is you plan to communicate—your tenor, acknowledgment, and engagement/respon...